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Reliance buys 52% stake in Ritu Kumar’s fashion label after Manish Malhotra

After Manish Malhotra, Reliance has bought majority stakes at Ritika Pvt. Ltd that also goes by the name of Ritu Kumar.

The retail unit of Reliance has bought a 52% stake in the famous designer labels of Ritu Kumar on Tuesday.


Reliance Retail didn’t announce the financial details of the transaction. The CEO of Reliance Brands said that with Ritu Kumar they are focusing on 20 million customers. Darshan Mehta said in a conversation with news agency Reuters.

Ritu Kumar is popular for her ethnic designs and she runs her brand under the flagship of Ritu Kumar with her list of customers that includes famous Bollywood actors like Priyanka Chopra and Aishwarya Rai.


Some of the most expensive outfits of Ritu Kumar are as high as Rs 8, 00,000 according to her website.

Last week, Reliance bought a 40% stake in the popular fashion designer Manish Malhotra’s company and in January they bought a 51% stake in the Sabyasachi brand that is known for top-notch wedding wear.


After battling COVID 19, the clothing and luxury brands are coming back on track. Darshan added that with the festive season approaching, the sales will be the finest and there will be a surge in sales in the upcoming 4-5 months.

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