Amazon integrates grocery stores into a single online store called Amazon Fresh
With a lot of confusion over Amazon Fresh and Amazon Pantry, the duo has finally united into one. All items in the Amazon Pantry will be found in Amazon Fresh and the former will be dissolved for good.
Amazon said in their official statement that the new store will be available across 300 cities across India and the discount offers, wide range of products and fast delivery services will be the same. Users will find all items on one roof. Amazon also stated that this new store will be an upgraded version of the previous two for a seamless customer experience with features like personalized widgets and reminders to ensure that frequently shopped items are not forgotten at checkout.
Now you can find all the household items right when you click the Amazon Fresh icon in the app or the website. Previously, Amazon announced this feature in selected cities in February and now it will be available for all.
Sidharth Nambiar who is the director of category management at Amazon India said that it will simplify the shopping experience for people with impressive discounts and other offers for them.
He also said that with this new launch all deliveries will be shipped in 1 to 3 days depending on the location in a single shipment. Amazon researched that many customers have moved online, around 65% of existing customers order from Amazon and over 85% of them are new customers from Tier II and Tier III cities and usually their first buy is groceries.
Nambiar also said that in cities like Bhubaneshwar, Patna and Lucknow, many people have adopted online shopping post-COVID 19 pandemic. He further added that they will continue to build their presence across the cities and other small towns to gain more new customers.
Previously, Amazon had introduced Amazon Fresh for only fresh items like vegetables and fruits but this entire system made it very confusing for people. When you add a product you want to buy, it would bifurcate in Amazon fresh and Amazon pantry. This bifurcation would charge an extra delivery charge even if you have a hefty bill just because of the categorisation.
Now the customers can enjoy buying from Amazon without any hassle.
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