Swiggy introduced a new membership on Monday called ‘Swiggy One’ which will be a special plan for all the customers that will offer their customers unlimited free deliveries, discounts and many other benefits.
Swiggy One will offer free deliveries for over 70,000 popular restaurants along with unlimited free Instamart deliveries on all orders that are above Rs 99, the company stated. They will also get a 30% discount on their orders for some restaurants. Swiggy is also planning to extend these membership benefits to Swiggy Genie (grocery delivery) as well.
The membership will be available quarterly and annually. If you subscribe to Swiggy One – it will be Rs 299 first 3 months and for 12 months it will be Rs. 899.
The programme is currently live now in Lucknow, Pune, Trivandrum and Vijayawada. Swiggy is planning to expand the program to more than 500 cities in the next 2 weeks. It will be the largest and most comprehensive convenience membership programme in the country.
Anuj Rathi, SVP Revenue and Growth at Swiggy said in a statement that they have launched this membership to provide amazing discounts and benefits to their customers along with express grocery deliveries, food deliveries and many other offerings.
Swiggy is already running Swiggy SUPER which offers discounts on delivery charges. Customers who are already subscribed to it will get upgraded to Swiggy One without any cost for the remaining period of their subscription. So, then it will be a final goodbye to Swiggy SUPER. They will also get to experience the benefits of Swiggy One for a month on their existing plan.
Swiggy is also working to add more benefits that the customers will be able to avail themselves of in the coming few months. They give a lot of exciting offers to foodies for select restaurants and fast food shops by cutting in the extra delivery charges.
Swiggy has been successful to gain a massive audience with its unique marketing strategies. Zomato, who compete with them have also been successful to grab attention with different marketing and advertising strategies. This overall has made consumers compelled to use both apps.
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