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Read what Anand Mahindra’s message was after humiliation alleged by a farmer at SUV Showroom

In his first public statement since a farmer in Karnataka was reportedly humiliated by sales employees at a Mahindra & Mahindra SUV showroom, industrialist Anand Mahindra stressed the significance of respecting an individual’s dignity on Tuesday.

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Mr Nakra pledged an inquiry and measures in the aftermath of the tragedy, including “counselling and training of frontline employees.”

The accusations came after a farmer in Karnataka said he was embarrassed by a salesman who sneered that he could not afford a car when he went to a dealership to buy a Bolero pick-up truck. In a scene right out of a movie, the farmer issued a challenge and returned with the money in one hour. The salesperson apologised.

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Videos of the event, which occurred on Friday at a Mahindra showroom in Tumakuru, Karnataka, were extensively circulated and even tweeted to Anand Mahindra, the group’s chairman.

Kempegowda, the farmer, had gone to buy a Bolero pick-up when the salesperson allegedly yelled him off and requested him to leave.

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According to the farmer, the automobile is worth 10 lakh, and “you probably do not even have 10 in your wallet.” According to the farmer and his pals, he rejected Kempegowda because of his looks.

A dispute erupted, and Kempegowda challenged the salesperson to arrange for the delivery of an SUV the next day if he provided the money within an hour.

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He returned with the money. The astonished sales executive, however, was unable to arrange for immediate delivery – the waiting is normally lengthy. It would take at least four days to deliver his automobile.

Infuriated, Kempegowda and his companions demanded an apology, and more hot words were exchanged until police intervened and broke up the altercation.

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Finally, the sales executive apologised to Kempegowda. “I do not want to buy a car from your showroom,” the farmer stated as he walked away with his ten lakh rupees.

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