The film industry is recognised for coming up with creative ways to advertise films. Whether it’s actors in disguise or directors distributing goods, filmmakers have frequently discovered the proper concept to capture the attention of their target audience.
With the introduction of cryptocurrency and blockchain technology, filmmakers are taking their marketing strategies to the next level. They are attempting to generate buzz for their products by utilising the so-called metaverse and NFT space.
For example, the creators of KGF: Chapter 2 have released digital avatars of lead actor Yash on the metaverse, nicknamed the “KGFVerse.” Initially, three digital avatars as NFTs based on the character of Yash in the magnum opus — Bombay Rocky, Narachi Rocky, and Toofan Rocky – were made accessible. Fans may use avatars to create games and virtual worlds in this metaverse.
The sale of these virtual characters began on April 6, a week before the film’s theatrical premiere in numerous languages, including Kannada, Telugu, and Hindi, on April 14. The sale was a huge success, with the first 500 NFTs selling out in less than 10 minutes.
Previously, the creators of Prabhas’ Radhe Shyam and Ajay Devgn’s Rudra had their own metaverse version. Jhund’s producers had also developed two NFTs commemorating the film, which starred Amitabh Bachchan.
Amitabh Bachchan joined the NFT bandwagon last year, releasing tokens that comprised recordings of him reciting poems by his father, Harivansh Rai Bachchan.