Instagram was tattering at the edge and this was a final blow as users started petitions and complained of the platform turning into a total TikTok ripoff. Instagram saw this coming since the day it launched reels. The photo-sharing app reversed some changes to the app after it received immense criticism and Kylie Jenner and Kim Kardashian tuned in to the platform and said the app mimicked TikTok. With this, Instagram rolled back the test version of making the app fullscreen.
Instagram is also working on the algorithm to tone down the suggestions in the users’ feeds that are being overcrowded with videos from accounts they don’t follow.
“I’m glad we took a risk – if we’re not failing every once in a while, we’re not thinking big enough or bold enough,” said Instagram’s head, Adam Mosseri, in an interview with tech newsletter Platformer. “But we definitely need to take a big step back and regroup. [When] we’ve learned a lot, then we come back with some sort of new idea or iteration. So we’re going to work through that.”
The Instagram community started complaining about the algorithm after Kylie Jenner, the 3rd most followed user with 362 million followers joined her sister Kim Kardashian with the 7th biggest following of 326 million in sharing a meme that demanded, ‘Make Instagram Instagram again’. “The meme added: “stop trying to be tiktok I just want to see cute photos of my friends.”
Soon, more and more people complained that their feed is flooded with unwanted videos. This backlash led to Mosseri to post a video on Tuesday which he said was recorded before the Kardashian post, check out the video here:
👋🏼 There’s a lot happening on Instagram right now.Advertisement
I wanted to address a few things we’re working on to make Instagram a better experience.
Please let me know what you think 👇🏼 pic.twitter.com/x1If5qrCySAdvertisement
— Adam Mosseri (@mosseri) July 26, 2022
So, will Instagram become a whole new video platform in the future?
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